Semana Balaclava (Balaclava Week)

Back in 2014 I was proposed the challenge of creating a project/event to celebrate the two years of Balaclava Studio. Together with my team, I created Balaclava Week (Semana Balaclava), an event initially thought to promote the culture and education of graphic design and that featured talks, workshops, parties and a graphic fair. Since then, five editions (2014, 2015, 2017, 2019) have been held and the event evolved to be recognized as one of the largest creative and independent annual events in Southern Brazil.

My role

Co-founder, Co-curator, and Brand Manager

Client
Balaclava Studio
Year
2014

My team

Design
Balaclava Studio | Faustin Rezende, Leandro Pitz, Thales Muniz, Pietro Rezende, Vitor Willemann
Content Manager
Tainá Marenzi
Photos
Gabriel Vanini
The Semana Balaclava wordmark in cream on a dark brown ground.

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the impact in numbers

4 graphic fairs, 6,000+ people, 11 concerts and parties, 21 workshops, 200+ speakers, more than BRL 195,000 (≈32,000€) in organic media.

the marketing and media

Some of the brands, sponsors, and speakers over the years were: VICE Brasil, Budweiser Brasil, Lab Fantasma, Obvious Agency, Wearemooc, Studio Firma, Suyane Ynaya, Garage Fuzz, Gessica Justino, Mídia Ninja, Karol Conka, Akomplice, Black Alien, Eliane Dias, Idea Fixa, Tracie and Tasha Okereke, Cemfreio, among others.